Launching a New Affiliate Program for a Health & Wellness Brand

After several years of success across traditional acquisition channels, a health & wellness brand engaged Jamdesk to help launch and scale an affiliate program. With increasing consumer demand for science-backed wellness products, the brand recognized an opportunity to leverage affiliate marketing as a key growth strategy.

The Why?

Jamdesk and the brand worked together to outline the primary goals for the soon-to-launch affiliate program. They included:

1. Activate and Build: Successfully launch and activate a new affiliate program, emphasizing building out the mid-to-upper funnel to drive brand awareness and generate quality leads. This involved setting up the technical infrastructure and crafting a compelling narrative and value proposition for potential affiliate partners.
   
2. Scale and Achieve: Scale the program to achieve and maintain a 10%+ contribution to total acquisition, all while maintaining a blended CPA (Cost Per Acquisition) of under $150. This required a delicate balance of aggressive growth and careful cost management, ensuring that the program delivered both volume and profitability.
   
3. Expand and Integrate: As the brand expanded its service offerings, the affiliate program needed to be flexible enough to integrate and promote these new services seamlessly. This meant ensuring the program could adapt to new product categories and target different customer segments. It also required providing affiliates with the necessary resources and creative assets. These elements enabled them to promote the expanded offerings effectively.

The Process

Jamdesk partnered with the health and wellness brand to launch and manage their affiliate program from the ground up. This involved several key strategies:

• Program Setup: Jamdesk handled the complete setup of the affiliate program, including platform selection, program structure, commission rates, and creative asset development.
• Niche Partner Recruitment: A core focus was identifying and recruiting niche partners who could effectively reach individuals seeking health and wellness solutions. This involved extensive research to pinpoint publishers with relevant audiences and a strong track record working with similar products or brands. The emphasis was on quality over quantity.
• Promo Code Blacklist: To protect brand integrity and prevent misuse of promotional codes, Jamdesk implemented a promo code blacklist, ensuring that discounts were used appropriately and aligned with the program's objectives.
• Strategic CPC Campaigns: Jamdesk leveraged strategic Cost-Per-Click (CPC) campaigns to drive initial traffic to the program and attract high-quality affiliates. These campaigns were carefully targeted to reach relevant publishers and maximize program visibility.

The Results

The affiliate program quickly gained traction, delivering significant results within the first six months. Through a well-executed strategy, the affiliate program tailored to their brand became a key revenue driver.

• Generated $225K in revenue: Within six months of launching, the program contributed a substantial revenue boost, validating affiliate marketing as a profitable channel for customer acquisition and sales growth.
• Contributed 8-10% of total company revenue: Despite its’ newness, the affiliate program rapidly became a meaningful revenue contributor, proving its effectiveness in diversifying income streams.
• Successfully onboarded 117 publishers: By building strong relationships with a diverse group of affiliates—including content creators, bloggers, and niche influencers—the brand significantly expanded its reach, increasing brand visibility and penetrating new market segments.
• Activated 73 engaged publishers, with 26 driving consistent sales: While onboarding a significant number of affiliates was important, ensuring their productivity was key. Of the 73 active affiliates, 26 consistently generated sales, demonstrating the value of nurturing and supporting high-performing partners.

Beyond these quantitative results, the affiliate program strengthened brand credibility by aligning with trusted partners who provided authentic recommendations to their audiences. These early successes laid the foundation for future program expansion, positioning affiliate marketing as a sustainable and scalable growth channel for the company.

Are you interested in learning more about Jamdesk and the results we can drive for your business?

Connect with someone from our team: contact@jamdesk.co.